These terms are classified as manufactured collectables. They can be used to market various products and include limited editions, special editions, and variants. They were originally used for products that had to do with the arts (such as books, prints, or recorded music and films), but are now used for fine wine, cars, and other collectables. Extra material is often included in special editions. Although limited editions are usually smaller in number, the production may be quite high.
In order to increase sales, both retailers and manufacturers have used collectables a variety of different ways. One example is licensed collectables that are based on intellectual property, such as images, logos, characters, and music from literature, movies, radio, television and video games. Advertising, brandname, character collectibles, and other licensing are all important. The use of collectables for retail includes prizes (items with nominal value included in or packaged with the price of a product at no additional charge) and premiums. These items can be "purchased", which include coupon codes, boxtops, proofs of purchase, and a small fee to cover shipping. In the form of souvenirs, collectables also play an important part in tourism. Memorabilia is another important collection that is big business. It includes items related to individuals, organizations, events, or media. The phenomenal rise of non-fungible tokens (NFT), which are used as a medium to sell digital collectibles online, has made collectibles a global market. The global collectibles market is expected to reach $372 billion by 2020 (CollectiblesMarket Report). Additionally, there is huge opportunity for the market. The Total Addressable Market (TAM), which will be approximately $440Billion in 2020, holds tremendous potential. Actors and musicians will have a new source of income with digital collectibles. NFT will become a more sophisticated and widely-used market.
